BackgroundAfter 25 years in enterprise B2B sales, I decided to return to what I do best - pre-sales, solution design, and helping others turn complex ideas into clear business value.When I shared this pivot with my 10,000-person LinkedIn network, something interesting happened. Two people - a past client and a former colleague - both reached out asking for help with sales. Around the same time, a family member who runs a technical business was facing the same challenge: strong product, loyal customers, but no consistent sales system.None of them saw the difference between sales and pre-sales. They wanted growth but lacked the structure to make it predictable.That pattern became the spark for GeoMarketics. Too many founders try to “hire sales” before defining the system that enables it. What they need first isn’t a salesperson - it’s structure.

How We HelpGeoMarketics helps technical founders and business builders install that structure before they scale. I help document how value is created, communicated, and converted - so they can sell predictably, delegate confidently, and grow with control.Structure before scale. That’s how growth becomes sustainable.To this end, I'm guiding Business Builders to scale faster through the Forward State Structured Growth Approach. I help leaders turn ad-hoc selling into a repeatable system that accelerates time to revenue. The outcome: a tailored Sales Playbook that captures how they sell - clearly, consistently, and predictably.The approach includes: